Overview

The VP Digital Product will lead the evolution of Sally Beauty Holding's digital customer experiences via our ecommerce websites (sallybeauty.com, cosmoprofbeauty.com), mobile apps, and in-store platforms.
The VP Digital Product will partner directly with internal partners and external agencies to develop new digital customer experiences, set the feature roadmap for desktop/mobile/app, and deliver customer and business value across the experience.
This customer-centric VP will play an integral role in the ongoing differentiation of Sally Beauty Holding's digital offerings.

Responsiblilties:

• Partner with Segment leader, VP Ecommerce, and cross functional stakeholders to ensure the optimal technology is leveraged to deliver growth and a seamless omni-channel experience.
• Drive the execution of new product features that will help increase customers' engagement with our platforms.
• Advocate and promote digital and customer oriented programs and strategies to key internal stakeholders.
• Create, mentor and lead cross-functional teams to define the digital experience.
• Support product owners to build out the customer experience, create feature requirements, identify and solve potential roadblocks, and prioritize new features, enhancements and bug fixes.
• Drive design, development, and testing of new features through to launch and beyond.
• Build omni-channel capabilities to drive customer experience.
• Actively partner with ecommerce, IT, marketing, customer engagement, analytics, and agency teams to develop features that drive customer acquisition, engagement, enthusiasm and satisfaction.
• Apply analytical rigor in evaluating the performance of the digital experience; Drive A/B testing to continuously test, learn, implement and optimize based on customer insights.
• Monitor competitors and benchmark broader digital best practices to identify opportunities to evolve Sally Beauty's user experience.

Qualifications:

• 15+ years of product management experience; preferably in successfully scaling direct-to-consumer ecommerce solutions and omni-channel retail experiences.
• Bachelor's degree; MBA preferred.
• Strategic thinker with bias for actionable activities.
• Excellent influencing skills with the ability to challenge at both executive leadership and peer levels to challenge the status quo.
• Ability to evaluate business opportunities and drive strategic developments.
• Outstanding problem-solving & analytical skills and ability to find insights in diverse data sets.
• Proficiency in using Excel and Google Analytics or comparable analytics platforms and other tools to derive insights.
• Passionate customer advocacy.
• Strong project management skills, with the ability to meet deadlines, prioritize and work on multiple projects simultaneously with great efficiency and attention to detail.
• Excellent verbal and written communications.
• Team player with proven success leading cross-functional teams and operating in a highly interdependent organization.
• Demonstrate a track record of innovation and the delivery of ambitious and successful products.
• Able to keep abreast of online development and new technologies.
• Ability to understand customer data and communicate it in a concise and relevant way to various stakeholders.
• Strong work ethic and curiosity.
• Initiative and drive. Acting with a sense of urgency.