Job Description:

Looking to join a dynamic high performing team? We are seeking a strategic and execution-driven Director of Content Activation & Distribution to lead the marketing, activation, and distribution of content that supports our Tax-Exempt retirement and workplace savings business. This individual will play a pivotal role in engaging key audiences-benefits and HR leaders in higher education, healthcare, and the public sector, as well as their employees.

The role requires a strong editorial voice, an understanding of the retirement landscape, and an ability to collaborate cross-functionally to bring insights and narratives to life. Reporting to the VP of Marketing, this director will also manage a content program marketer and help scale a performance-driven content marketing function.

Key Responsibilities:

Content Strategy & Development

• Lead content activation aligned to business strategy, customer and audience insights across digital and offline channels.
• Collaborate with practice leads, product owners, and internal SMEs to develop high-value thought leadership, research and educational content for the TEM business.
• Write, edit, and oversee marketing activation of published research and thought leadership content to work across formats-whitepapers, guides, emails, web articles, video scripts, workshops, training and more.

Distribution & Channel Execution

• Manage content marketing distribution across internal communication channels as well as owned (web, email, social), earned (PR/media), and paid (syndication/advertising) channels.
• Align messaging to campaign and funnel objectives with clear calls to action and audience targeting. (internal sales, client relationship managers, live channels), (external: client facing, influencers, direct marketing, websites, social media)

Stakeholder & Subject Matter Engagement

• Partner with key SME's across the organization.
• Act as an internal advisor and presenter on content strategy and best practices.
• Facilitate strategic editorial planning with practice and marketing partners to ensure content relevance for the TEM business.

Team Leadership

• Manage and develop a content program marketer, setting clear performance goals and development plans.
• Contribute to building scalable content processes and editorial governance.

Qualifications:

• 5-7+ years in B2B2C content marketing, editorial, or communications-preferably within financial services or employee benefits.
• Proven writing and editing skills with experience simplifying complex financial and regulatory topics.
• Familiarity with retirement plans, workplace savings, and multigenerational workforce trends in the nonprofit/public sectors.
• Experience managing editorial calendars, channel planning, and cross-functional collaboration.
• Strong understanding of digital marketing principles, content analytics, and marketing automation platforms.
• Bachelor's degree in communications, marketing, journalism, or a related field.
• FINRA licenses 6, 63 or 7 eligible.

Note: Fidelity will not provide immigration sponsorship for this position

Certifications:

Category:

Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.