Job Summary
Responsible for executing marketing efforts to gain new customers and maintain the current subscriber base. Supports local sales channels with the creation of marketing materials for external and internal use. Tracks local market trends, analyzes results, and draws conclusions about performance to recommend improvements to marketing strategies and tactics. Serves as the local marketing contact for internal marketing partners and outside vendors. Responsible for communication flow between other local functional groups regarding products, offers, campaigns, customer communications, and competitive tactics. Serves as a subject matter expert and provides guidance to sales channel employees. Develop processes and procedures to drive department efficiencies. Provides status of projects, deadlines, and performance to management. Manages and tracks the local marketing budget. Usually determines your own work priorities. Acts as a resource for colleagues with less experience.Job Description
Core Responsibilities
- Develops and executes hyper-local marketing tactics to engage the community and drive brand awareness.
- Plans and executes local events, including logistics, promotion, and on-site management, to support marketing initiatives and engage with the target audience.
- Collaborate with local businesses and organizations to create joint marketing efforts and community events.
- Researches, writes and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee.
- Reviews literature pertaining to the current marketing project and previous marketing materials used in the assignment area.
- Acts as a point of contact for questions on department communications materials.
- Provides leadership and oversight to lower-level Marketing Specialists.
- Gathers materials of competitive companies in the field.
- Assists in translating business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
- Helps to create reporting to measure success of Marketing programs.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing Strategies; Project Management; Teamwork; Marketing Initiatives; Communication
Salary:
Primary Location Pay Range: $73,627.75 - $110,441.63
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years