Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Job Summary
The Director of Partnership Sales works closely with the department Vice Presidents, SVP's, and entire AEG Global Partnerships structure/resources to generate and close sponsorship sales and lead the sponsorship sales specifically for Cruel World, Portola, Camp Flog Gnaw, Just Like Heaven, Coachella and Stagecoach among other premiere music festivals, venues and tours within the portfolio. This position is responsible for identifying key brands and initiating outreach, in addition to managing a sponsorship sale through completion which includes developing pitches, negotiating deal points, addressing client concerns, and finding creative solutions to partner assigned properties with brands.
The Director of Sponsorship Sales will set sales goals and ensure monthly, quarterly, and annual goals are met by employing various sales techniques, creating and maintaining new business relationships, and setting expectations for their employees.
Essential Functions
- Sell complex sponsorship assets that include media, experiential, and VIP hospitality packages to assigned event properties and locations.
- Initiate outreach and identify and cultivates brands/marketing executives who make event marketing and media decisions.
- Create and develops presentations for clients and potential clients. This includes developing creative concepts for pitches, utilizing various resources for execution.
- Address clients’ concerns, questions and objections to close sponsorship deals. Resolve deal discrepancies, works with legal team to draft deal terms.
- Negotiate and re-negotiates sponsorship assets/deal points for renewal and long-standing sponsorship deals.
- Keep sales management apprised of progress toward established revenue goals and of the progress in closing identified prospects. Uses department CRM system.
Required Qualifications
- BA/BS Degree (4-year) Related field
- 6-8 years Related work experience
- Expertise in identifying opportunities, developing strategies and negotiating creative solutions.
- Exemplary problem-solving, communication and presentation skills.
- Ability to synergize the efforts of individuals and teams from multiple AEG business units to accomplish the goals of the company.
- Ability to work with leadership to effectively manage a sales team by motivating and supporting them to reach their sales goals.
- Known throughout the industry for their poise and professionalism when interacting with internal and external contacts.
- Proficient with Microsoft Office Products (Outlook, Word, Excel, PowerPoint) and ability to learn required business systems.
- Possess a strong sales acumen and knowledge of the music space.
- Proven track record in building successful partnerships as well as consistently securing investments with FORTUNE 500 organizations.
- Must have an established reputation and track record of success, gained with any combination of major brands or agencies,
Pay Scale: $117,907-$185,890
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.