Social Media and Marketing Coordinator

Description

The Social Media and Marketing Coordinator is responsible for executing marketing, communications, and branding strategies to promote the mission and values of St. Lawrence Seminary.  This role supports enrollment efforts, institutional advancement initiatives, and community engagement through creative and strategic marketing campaigns.  

ESSENTIAL DUTIES AND RESPONSIBILITIES

Demonstrate, exemplify and support the Capuchin Charism and Provincial Mission, Vision and Values throughout all professional responsibilities and activities.

Marketing Strategy & Execution:

• Assists with the development and implementation of marketing and communications plans to promote the seminary to prospective families, alumni, and the wider community.
• Support admissions and institutional advancement departments with targeted campaigns and promotional materials.

Digital Marketing & Social Media:

• Manage and create content for the seminary’s websites and social media platforms. § Analyze digital engagement metrics and adjust strategies for effectiveness.
• Create and manage content for user experience on websites, as well as, post visit content (i.e. drip campaigns, automated email campaigns, etc.).
• Serve as liaison with external marketing vendors.

Graphic Design & Content Creation:

• Design and/or coordinate with vendors print and digital materials including brochures, newsletters, flyers, event programs, and other promotional items.
• Capture and curate photo and video content that reflects the seminary’s mission, student life, and academic excellence.

Brand Management:

• Ensure consistency in messaging, branding, and tone across all seminary communications.
• Maintain and publish brand guidelines as needed.

Event Promotion & Support:

• Collaborate with the Admissions and Development offices to promote seminary events such as weekend visit, day of discovery, alumni gatherings, and other events.
• Assist in creating signage, media kits, and presentations for internal and external events.

Media Relations & Communications:

• Draft press releases, newsletters, email communications, and seminary announcements.
• Serve as a liaison with local media and parish communities.

Maintain a positive work environment by cooperating in a professional manner with the Seminary community.

Other duties as assigned by Rector/President.

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