Marketing Director – Brand & Product

Job Title: Director, Brand & Product Marketing

Location: Columbia, MD | Downtown Chicago, IL | Minneapolis, MN (On-site M-Th, WFH Fridays)

Compensation: $155,000-$165,000+ (commensurate with experience), bonus potential based on personal and company performance up to 25% of base. Additional 20% for long term investment bonus.

Are you a product marketing powerhouse with deep GTM experience and a strategic mindset? Do you bring a strong command of data, brand storytelling, and cross-channel campaign execution for recognizable CPG or product-driven brands (no retail, no shelf-product)? If you’re an organized, analytically-driven leader who thrives in high-growth environments-this role is for you.

We're looking for a Director of Brand & Product Marketing to lead the strategic direction and execution of integrated marketing initiatives across a portfolio of mission-driven offerings. You’ll balance brand equity with product performance-defining and launching campaigns that connect, convert, and scale.

What You'll Own

Go-to-Market Leadership

• Own and drive GTM strategy for new and existing products-translating market insights and positioning into actionable launch plans.
• Craft compelling product narratives and customer messaging tailored by segment, channel, and buyer stage.
• Partner with product and commercial teams to align positioning with market opportunity and differentiation.

Brand Strategy & Activation

• Shape and elevate brand identity across all touchpoints to increase awareness, trust, and long-term value.
• Lead cross-functional efforts to ensure consistent brand integration in product marketing and demand campaigns.
• Build bold brand campaigns that resonate emotionally and perform measurably.

Data-Driven Marketing & Campaign Management

• Use data and performance insights to guide strategic decision-making across campaign planning, segmentation, and creative optimization.
• Develop full-funnel digital and integrated marketing plans-including content, programmatic, influencer, and partner channels.
• Collaborate with analytics teams to track ROI, KPIs, and continuously optimize spend and performance.

Cross-Functional Leadership

• Serve as a critical connector across product, creative, analytics, and channel execution teams.
• Manage multiple concurrent projects with precision-ensuring timelines, budgets, and goals are met.
• Communicate clearly and persuasively across stakeholders, from executive leadership to working teams.

What You Bring

Experience & Background

• 10+ years of progressive experience in marketing, including both brand and product marketing roles.
• Ideally someone who managed non-retail products—service, e-commerce or online presence.
• Proven success with GTM and campaign strategy for known product or CPG brands-agency or in-house.
• Background in digital-first environments; understands traditional and modern marketing channels.
• Experience managing large budgets and understanding financial levers of campaign success.
• Experience managing $50ML + budget.
• Bachelor’s degree required; Master’s in Marketing or Business preferred.

Skills & Traits

• Strategic thinker who combines creativity with analytical rigor.
• Skilled data storyteller-able to distill insights into action.
• Excellent communicator and project manager with a bias toward execution.
• Highly collaborative, adaptable, and organized in fast-moving environments.
• Comfortable with ambiguity and energized by change.

Why This Role?

• Shape high-visibility brand and product campaigns that impact lives.
• Work with a forward-thinking, high-performance team that values creativity, accountability, and innovation.
• Be part of a mission-driven company with the scale to make a difference and the agility to try new things.

 Location Requirement: Must reside within 50 miles of one of our core offices: Columbia, MD | Chicago, IL | Minneapolis, MN

 Work Model: Hybrid (4 days in-office, Fridays remote)

If you’re a strategic marketing leader ready to elevate your impact-we'd love to connect. Apply now and help redefine what’s possible in modern brand and product marketing.

Why Join Us?

This is your chance to shape the future of marketing in higher education! As a key member of our team, you'll lead exciting, high-impact initiatives that make a real difference in people's lives.Work in a collaborative environment that values your ideas and creativity.Push the boundaries of what's possible in marketing by blending data-driven strategies with innovative tactics.

Additional Details Requirements:Must reside within a 50-mile radius of one of our core locations: Columbia, MD | Downtown Chicago, IL | Minneapolis, MN | Chandler, AZ. Willingness to work 4 days in-office as part of a hybrid model.

Preferred Qualifications:Experience with influencer marketing, including acquisition and campaign management.Familiarity with higher education marketing or a related industry (a bonus but not required).Knowledge of tools like Salesforce, HubSpot, Google Analytics, or Asana.

What We OfferCompetitive salary with benefits.

If you're ready to elevate your career and redefine marketing in higher education, we'd love to hear from you! Apply today and help us shape the future of learning.

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