Our client, a leading global CPG company, is seeking a Digital Commerce Marketing Analytics Consultant. This role will focus on leveraging advanced analytics to drive insights and optimize digital commerce and retail media strategies. The ideal candidate will have a proven track record of working with digital commerce related technologies and a strong background in data science, advanced analytics and data to drive business outcomes.
Experiences sought: Deep hands-on experience with advanced analytics on platforms on or similar to Amazon Ads, Amazon Marketing Cloud, Amazon DSP, Walmart Scintilla, Kroger Collaborative Cloud, Google Ads, Facebook Ads or similar clean room applications or worked in search engine optimization or search bidding optimization supported by CLV, RFM or similar propensity modeling using first party data assets.
Ideal candidates should possess a strong familiarity with marketing terminology, including but not limited to: Customer Acquisition Cost (CAC), Impressions, Click-Through Rate (CTR), Conversion Rate, Glance Views, Return on Ad Spend (ROAS), Search Engine Optimization (SEO), Customer Lifetime Value (CLV), Attribution Modeling.
Key Responsibilities:
Data Analysis and Modeling:
* Analyze digital commerce and retail media data to identify factors driving higher or lower conversion rates
* Develop and implement predictive models to determine overarching insights and recommendations in order to optimize bids on keywords based on volume and profit driven by incremental share of voice
* Utilize complex SQL logic to ETL disparate data tables and sources
* Apply machine learning algorithms and statistical techniques to uncover hidden relationships and correlations within large first party datasets
* Strategic Insights and Recommendations:
* Provide actionable recommendations to improve search spending and conversion rates
* Present findings and insights to senior leadership and stakeholders using visualizations and interactive dashboards designed for non-technical audiences
* Drive the development of strategic recommendations on analytics projects associated with business unit strategy in close collaboration with key leaders across the organization
Project Management and Collaboration:
* Handle end to end framing, execution and communication of advanced analytics projects to distill insights for senior business leaders in support of strategic business plans
* Collaborate with cross-functional teams to integrate data-driven insights into strategic decision-making processes
* Manage the engagement of advanced analytics projects, including external suppliers, to ensure projects are executed accurately, timely, and cost-efficiently
* Proactively take on additional responsibilities and projects as needed to continuously improve performance
Data Management and QA:
* Act as an SME for first/zero party data sources, including evaluating data quality and completeness, identifying gaps, and determining ways to improve data utility
* Partner with data management and stewards to maintain and enhance data quality by applying data governance policies and procedures, performing data validation and quality checks, and resolving data quality issues
Qualifications:
* Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, or a related field.
* 3+ years of experience in data science and advanced analytics, preferably in digital commerce or retail media.
* Proficiency in programming languages such as Python or R.
* Experience with data visualization tools like Tableau or Power BI.
* Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
* Excellent communication skills, with the ability to present complex information in a clear and concise manner.
* Experience with machine learning algorithms and statistical modeling techniques.
* Familiarity with digital marketing metrics and KPIs as stated above.
Preferred Qualifications:
* Experience working with large datasets and cloud-based data platforms (e.g., AWS, Azure).
* Knowledge of digital advertising platforms and tools (e.g., Amazon Marketing Cloud, Google Ads, Facebook Ads).
* Strong problem-solving skills and attention to detail.
* Ability to work independently and manage multiple projects simultaneously.
The target hiring compensation range for this role is $80-100/ hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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