Reporting to the Chief Administrator of Membership & Guest Services, the primary objective of the Senior Manager of Membership Marketing is to meet/exceed the department’s revenue and membership household goals. The successful candidate works at an advanced level in membership strategy and implementation, direct marketing, sales, and is highly skilled in the Museum’s customer relationship management software (CRM), Tessitura.

The position will work closely with the Museum’s CRM Team, Graphics Department, Guest Services, and Marketing Department, as well as direct marketing consultants. They will maintain high standards in printed and electronic materials and work collaboratively to align with the Museum’s growing initiatives. This position oversees all acquisition efforts, and sales reporting, analysis, and data management for the Membership Department.

Essential Duties and Responsibilities:

• Manages direct marketing campaigns for the acquisition, growth, and retention of members, including but not limited to direct mail, email, digital advertising, social media, telemarketing, SMS, and other channels.
• Strategizes and acts as the project manager for (1) membership renewal campaigns, both mail and digital, (2) acquisition and reactivation campaigns, both mail and digital, (3) upgrade campaigns, (4) the membership auto-renewal program, and (5) premium event ticket sales.
• Creates persuasive letters, emails, advertising, and brochure copy for solicitation and informational materials and communication for current members and prospective members.
• Manages successful and productive relationships with consultants, ensuring that projects and campaigns are completed on time and on budget, and best represent the Museum’s brand.
• Serves as a Tessitura power user, with a deep understanding of the CRM features that support membership efforts. Able to set up campaigns, build basic lists / segment prospects for membership campaigns, and report on results.
• Produces comprehensive reports, analyzes trends, and makes data-driven recommendation as needed to optimize campaign performance, meet revenue goals, and enhance the member experience.
• Is the lead on content strategy for emails to members and positioning membership-related content to general audiences. Will serve as the primary membership content editor who builds and publishes select emails to members and member prospects in the Museum’s email platform, Prospect2.
• Oversees membership web pages, updating content to keep it fresh and accurate, and monitoring performance through Google Analytics.
• Maintains and updates regular reporting to track the performance of email campaigns.
• Serves as the Membership Department lead for building custom forms on Donate2, liaising with key colleagues and the vendor to develop custom solutions to support recurring membership, custom landing pages, and custom email confirmations.
• Understands and aligns advertising to support membership objectives and coordinates copy and creative with the Marketing Department and digital advertising agency. Uses data to inform advertising mix.
• Works with colleagues in the Guest Services department for on-site membership offers, sales, and conversion strategies. Aligns messaging and signage to support objectives.
• Maintains successful and productive relationships with colleagues across the Museum, ensuring that projects are completed on time and to budget.
• As a senior member of the department, makes recommendations for greater efficiencies to optimize conversion across all channels, improve existing tools, and introduce new solutions. Stays informed on industry best practices and opportunity for innovations in the Museum sector.
• Provides guidance and training as needed for Tessitura users in the membership department.

Skills, Knowledge and Abilities:

• Strong communication skills, both written and verbal
• Must be highly curious, organized, detail-oriented, and able to complete tasks in a timely manner
• An interest in the visual arts, a belief in the nonprofit mission of the Museum, and dedication to providing the best experience for Museum members and supporters
• Proficiency with customer relationship management software (CRM); Tessitura experience strongly preferred
• Proficiency in email platform (Prospect 2), web content platforms, and Google Analytics
• Familiar with analytics reporting tools such as Sisense
• Proficient in Microsoft Office Suite
• Strong interpersonal skills, including the ability to create and maintain effective and cooperative work relationships
• Has experience in providing guidance and/or supervision on a regular basis

Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field
• Prior experience in direct marketing, membership, or subscription sales
• Familiarity with email service providers and web content management systems is preferred
• Experience in Tessitura or other CRM
• Experience in Prospect2 or other email marketing platform; automation a plus
• 4+ years of related work experience in marketing or direct response fund raising

This position requires a minimum of three days a week work in the Membership offices of the Museum with possible two days working remotely, depending on the candidate hired. Salary based on experience and qualifications.

Equal Opportunities for All

At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.

Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.

Research shows that individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.

The MFAH is equally committed to the full inclusion of all qualified individuals interested in employment with the organization. As part of this commitment, we want to ensure that persons with disabilities are provided reasonable accommodation needed to 1) participate in the job application or 2) interview process; 3) perform essential job functions; and/or 4) participate in the benefits and privileges of employment with the MFAH. If reasonable accommodation is needed, please contact the human resources department: HR@mfah.org