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Public Relations Manager
at Dunkin Brands
Canton, MA

Public Relations Manager
at Dunkin Brands
Canton, MA

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Do you want a fast-paced and exciting work environment? Grab a coffee, let’s chat.

Who We Are-

With an energy that is infectious and a singular dedication to building on our successes, our people have grown our company into one of the world’s leading franchisors of quick service restaurants with more than 19,000 points of distribution in more than 60 countries worldwide. The success that we have built from our many years of creating products that people love is something we delight in sharing with our approximately 1,100 employees. But the best part about working at Dunkin’ Brands is being associated with well-known brands that people identify with great taste, delicious products and consistent service across the globe.

We are poised for even greater success, and we need enthusiastic people who are looking for career growth at a company that encourages innovation and nurtures entrepreneurial thinking. If you enjoy a fast-paced environment, have a positive attitude, and are looking for a company that invests in its employees then please apply! For more information, please visit www.dunkinbrands.com

What You’ll Be Working On-

The Public Relations Manager is responsible for public relations strategy for both brands, with a primary focus on Baskin-Robbins, including the development and execution of integrated campaigns for new product innovation, store openings, partnerships and promotions. Our ideal candidate is an accomplished public relations and communications professional who is a creative, detail and deadline-oriented, strategic thinker with a strong understanding of the media and proven industry experience.

  • Develop earned media strategies and impactful activations for Baskin-Robbins and select programs for Dunkin’ that support business objectives and brand priorities.
  • Collaborate closely with Baskin-Robbins leadership team members and cross-functional business partners on programming that drives brand awareness, buzz and relevance.
  • Oversee corporate blog and media relations efforts, including opportunistic stories and incoming media requests.
  • Help develop key messages and executive briefings for interviews while ensuring consistency of the company’s brand, tone and message; decides the appropriate spokesperson to place in front of the media.
  • Prepare and edit media materials, including news releases, fact sheets, media briefings, etc.
  • Partner with and manage regional PR agencies for Dunkin’ to ensure alignment and that initiatives meet objectives. Direct support of these teams in terms of messaging for regional outreach.
  • Effectively manage complex projects and multiple deliverables under tight deadlines, while keeping resources and budgets on track.
  • Act as point of escalation on issues that are highly sensitive in nature or have an impact of great magnitude on brand.

What You’ll Need-

  • 7-10 years of experience in public relations within an agency or corporate environment
  • Experience in the consumer, retail, or QSR industry is a strong asset
  • Knowledge of earned, digital and social media landscape and influencer marketing
  • Superior oral and written communication skills, including message development, writing communications plans and presentation abilitiesAbility to thrive in fast-paced environments, while being flexible, collaborative, results-oriented and deadline driven
  • Proven ability to support and counsel senior-level executives.
  • Experience managing agencies
  • Experience in project management and large-scale event planning/implementation
  • Background in issues management and brand/reputation management is a strong asset

Additional Perks

  • 1:30 release every Friday
  • On site fitness gym
  • Casual dress code- jeans every day!
  • Endless supply of coffee, ice cream and donuts! ­­

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