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Creative Lead
at Comcast
West Palm Beach, FL

Creative Lead
at Comcast
West Palm Beach, FL

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Description

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers.

 

We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.



Job Summary:

Mnemonic is Effectv’s strategically focused internal creative agency. By combining award-winning creative work with the robust suite of sales solutions offered by Effectv, Mnemonic teams help clients reach the customers they want and when they want, to make business goals a reality.   
 
We are seeking a dynamic Creative Lead to join the Pacific Region Mnemonic team to partner with internal and external clients in developing top quality creative for advertising campaigns inserted on Cable networks and Comcast digital platforms. Responsibilities range from contributing to business development meetings, facilitating brainstorm sessions, writing scripts, drafting and commissioning storyboards, generating creative budget proposals, pitching concepts, hiring talent and crew, directing video shoots, supervising post production sessions and delivering finished productions on time and on budget. To be a successful member of Mnemonic you’ll need equal parts creative vision and sales ability.  To learn more about Mnemonic, check out Mnemonic Agency.

 

Core Responsibilities:

- Develops concepts, write scripts and directs the creative execution of TV and online advertising campaigns and assures seamless production of quality results.

- Works with the sales staff in a business development capacity to communicate the strength of products and services to client prospects, and the importance of quality creative to a successful campaign

-  Pitches advertising concepts and creative services budgets to advertising clients

-  Partners with internal and outside production companies to produce commercials and online creative.

-  Manages budgets and timelines to assure that production are completed in time for air and within budget

- Collaborates with the Creative team and other departments in order to deliver optimal results for sales partners and advertising clients

-  Maintains strong relationships with advertising clients by recommending creative tactics and strategies for long-term advertising campaigns

-  Must be willing to travel around the region regularly for client meetings and other creative services responsibilities in all sales offices.

- Drives sales culture, motivates customer facing employees to sell and generates excitement around our products.

- Creates Ad Hoc frontline material based on topics driven by business needs and Product team.

-  Rolls out campaigns and offers to front line employees via verbal presentations with documented backup.

- Initiates and develop partnership with programmers to bolster sales activity.

- Updates past information to fit timely campaigns.

- Assures budgets and timelines are met.

- Other duties and responsibilities as assigned.

- Consistent exercise of independent judgment and discretion in matters of significance.

- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

 

Job Specification:

- Bachelors Degree or Equivalent

- B2B Marketing, Commercial Creative Video Production preferred.

- Previous advertising agency or in-house experience a plus

- Generally requires 5-7 years related experience

 

Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job
- Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
- Win as a team-make big things happen by working together and being open to new ideas
- Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our communities



Comcast is an EOE/Veterans/Disabled/LGBT employer

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