Job Description:

The Role

As Creative Strategist within the Creative organization of Fidelity's in-house Creative and Content agency, you will be responsible for translating customer insights and research into inspiring, actionable strategy for the creative team. This is a highly collaborative role, requiring a close working relationship with the customer strategy team, creative teams, marketing activation, media, measurement and more.

You will have input into the evolution of Fidelity's Brand Positioning and be a leader in applying our Brand filters to define the strategic approach the creative and content team will take for each campaign and marketing program.

You will:

• Be the leader who helps define the balance between emotional and rational insights and approaches.

• Bring human and business tensions to the surface and focus on the most salient to define a catalytic idea that drives brand work and all creative execution.

• Help develop insights and ideas that will inform content, digital experiences and business strategy.

You have a strong understanding of what makes creative work, and what makes creatives tick. How to turn mountains of input into the foundation for work that connects with a wide range of audiences, personalities and customer segments. You're deeply engaged in the research and insights that drive our brand history, perception and performance, using that input to help develop strategies that grow and evolve the brand. As a part of the creative team, you'll be an ally, partner and sounding board to art directors, writers and creative directors. Advocating for strategy and creative expression that elevates the Fidelity brand.

The Expertise and Skills You Bring

• Bachelor's degree

• 15 years experience in marketing, branding, and/or advertising as a brand planner, creative strategist, or strategic marketing lead

• Strong background or experience in customer research and data-driven insights

• A mix of creative enthusiasm, analytical thinking and exemplary communication skills

• Comfort working closely with creative teams and collaborating with marketing partners

• Executive presence and experience presenting to senior leadership

• Outstanding relationship building and negotiation skills

• Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity

• Ability to navigate a high-paced, dynamic environment and define a path forward and see projects from inception to completion with flawless execution / delivery.

• Ability to navigate a complex regulatory environment and find solutions that are both compliant and innovative.

The Team

The Creative Strategist will be a part of The Creative and Content internal agency team a full-service organization of art directors, writers, creative directors, producers, social media creatives, user experience, and more. This new role will report to the Head of Creative, support the entire creative group and you will be a key voice in representing the voice of the customer in the work we do.

Certifications:

Category:

Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.