Job Type

Description

McMillan Pazdan Smith is seeking to hire a creative Talent Attraction Specialist to join our team.  As the Talent Attraction Specialist, you will play a pivotal role in promoting our employer brand, attracting top talent, and enhancing the overall candidate experience. You will be an integral part of our Talent Acquisition team to develop and implement effective recruitment marketing strategies to engage potential candidates through various digital channels. Your main objective will be to communicate our company culture, values, and career opportunities to build a strong employer brand that attracts high-quality applicants.

Key Responsibilities

• Create and execute innovative recruitment marketing plans to attract, engage, and nurture diverse talent pipelines.
• Develop compelling content (blogs, videos, social media posts, career site content, etc.) that highlights company culture, benefits, and career opportunities.
• Enhance the company's employer brand by communicating core values, company culture, and employee success stories across digital and social media platforms.
• Plan, launch, and manage targeted recruitment campaigns through email, social media, job boards, geo-fencing &/or geo-targeting to maximize candidate reach and engagement.
• Manage the Firm's careers social media profiles (LinkedIn, Facebook, Instagram, etc.), maintaining a strong and positive presence.
• Track, analyze, and report on key recruitment marketing metrics (e.g., engagement rates, traffic, applications) and provide insights and recommendations for improvement.
• Work closely with your HR and Talent Acquisition teammates to understand hiring needs and candidate personas - and develop tailored marketing content to support recruitment efforts. Stay up to date with the latest trends in recruitment marketing, employer branding, and talent acquisition to continuously improve strategies and techniques.
• Promote and lead organization of recruitment-related events, including webinars, career fairs, open houses, and other talent networking opportunities.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Human Resources, or related field preferred. 2+ years of experience in recruitment marketing, digital marketing, employer branding, or talent acquisition.
• Experience using marketing automation tools (e.g., HubSpot, Marketo) and analytics tools (e.g., Power BI, etc.).
• Knowledge of Applicant Tracking Systems (ATS) and CRM platforms is a plus
• Excellent verbal/written communication skills including strong content creation and copywriting skills.
• Proficiency in social media platforms (LinkedIn, Facebook, Instagram, Twitter, TikTok, etc.).
• Proficiency in geo-fencing / geo-targeting.
• Familiarity with SEO/SEM and digital marketing practices
• Creativity and ability to think outside the box.
• Project management skills with the ability to manage multiple priorities.
• Team player with a collaborative mindset and ability to work cross-functionally.
• Deep understanding of the candidate experience.

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to grasp objects; reach with hands and arms; balance, stop, kneel, or crouch; speak or listen. The employee must occasionally lift and/or carry up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Workplace Environment

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. While performing the duties of this job, the employee may occasionally be exposed to hazardous working conditions in conjunction with construction site visits. The noise level in the construction zone may be loud. While performing the duties of this job, the employee is not exposed to hazardous working conditions. The noise level in the work environment is usually moderate.

McMillan Pazdan Smith is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, religion, color, national origin, age, disability, veteran's status or any classification protected by state or local law. If you need a reasonable accommodation to access the information provided on this web site, please contact Human Resources at: hr@mcmillanpazdansmith.com for further assistance.