Elevate your email marketing expertise and make a significant impact at a Fortune 500 financial services company. As a Senior Email Marketing Manager, you’ll play a pivotal role in shaping and executing email campaigns that drive engagement and business outcomes. Partnering with Aquent, a leader in connecting top talent with world-class organizations, this opportunity offers a unique chance to contribute your skills to a dynamic team and advance your career within a collaborative and innovative environment. This role requires deep knowledge of Salesforce Marketing Cloud and Journey Builder Automation.

As the Senior Email Marketing Manager, you will be responsible for the end-to-end production of email campaigns, ensuring technical excellence, and driving continuous improvement. You’ll leverage your deep understanding of Salesforce Marketing Cloud, Journey Builder, and email best practices to create engaging and effective communications. Your expertise in HTML, CSS, and AMPScript will be essential in building dynamic email experiences. This role offers a significant opportunity to contribute to a high-performing team and make a tangible impact on the company’s marketing efforts.

Responsibilities:

• Develop, code, and deploy emails, ensuring they meet business requirements and brand guidelines.
• Gather and interpret email and landing page requirements, collaborating with content and design teams.
• Produce high-quality emails with meticulous attention to detail, utilizing templates and adhering to specifications.
• Thoroughly test emails across various email clients to guarantee optimal rendering and functionality.
• Identify and troubleshoot technical issues related to email deliverability and rendering.
• Analyze email campaign performance, using data to identify areas for optimization and improvement.
• Collaborate with cross-functional teams to ensure seamless campaign execution and integration.
• Stay abreast of email marketing trends and best practices, recommending innovative solutions to enhance campaign effectiveness.
• Develop and measure against standardized email channel KPIs on a weekly and ad hoc basis and provide recommendations to executives on opportunities to improve the email performance.

Must-Have Qualifications:

• 10+ years of experience specializing in email marketing, with web development as a secondary skill set.
• Extensive experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Interaction Studio.
• Proficiency in HTML, CSS, and AMPScript, with a solid understanding of dynamic content generation and testing.
• Strong analytical skills, with the ability to interpret data and make data-driven recommendations.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Nice-to-Have Qualifications:

• General understanding of JavaScript.
• Basic Photoshop skills for image processing.
• Experience with Adobe Experience Manager (AEM), Adobe Target, and Adobe Analytics (AA).

The target hiring compensation range for this role is $70 to $80 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent: 

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment - one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

This client is one of our largest financial services clients. But don't let that stop you from reading further!

We place so many freelancers here who consistently tell us its one of the best places they’ve worked. Why? The teams, the culture, the management, and most recently, the client's willingness to recognize that it was important to step up to the digital demands of the marketplace:

• A new CMO and high level digital leadership that have transitioned in from top technology, retail and CPG companies

• Transitioning their marketing structure to Agile methodology to be able to deliver valuable content to its audiences faster

• They even followed this up with a floor remodel, to support the methodology, creativity & collaboration

We hear often that the constant here is change. The company is consistently trying new approaches that they think will improve not only their product offerings but the worklife as well. If you're used to "going with the flow", this is a great opportunity for you!

These are key elements to be able to walk away with and add to your resume, especially if you're coming from a traditional marketing structure. What a great way to help transition your career in this trending direction!