Driving Infinite Possibilities Within A Diversified, Global Organization
Sr. Account-Based Marketing Specialist
As a Sr. Account-Based Marketing Specialist here at Honeywell, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, customer engagement, and demand generation for Honeywell Aerospace. With an emphasis on ABM (account-based marketing) campaigns, you will leverage digital tactics like search engine marketing (SEM), programmatic/display advertising, and paid social to reach target audiences and achieve marketing objectives. Your expertise in digital marketing will enable you to develop strategy, analyze data, identify trends, and optimize campaigns to maximize ROI. Additionally, you will collaborate with cross-functional teams, including customer and product marketing, sales, and creative services, to ensure alignment and deliver impactful ABM campaigns. You will report directly to our Sr. Marketing Manager, Digital & Creative, and you'll work out of our Phoenix, AZ or Norcross, GA location on a hybrid work schedule.
KEY RESPONSIBILITIES
* Advise customer and product marketing teams on cross-channel ABM strategies and campaign structures that integrate digital advertising, email marketing, social media, content, and other tactics
* Collaborate with marketing and sales teams to ensure alignment on target accounts, messaging, tactics and campaign objectives
* Leverage intent data to track account engagement relevant to our products and priority campaigns to inform campaign strategy
* Develop and create ABM campaigns to drive brand awareness, customer engagement, and demand generation
* Execute and manage digital marketing campaigns across various channels, with an emphasis on programmatic, SEM and paid social
* Monitor and optimize campaigns to identify high-performing creative, improve targeting, and optimize CTR and CPM
* Analyze data and track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify relevant marketing influence on Salesforce leads and opportunities
* Stay up to date with trends and best practices to optimize content and campaigns while maximizing ROI
BENEFITS OF WORKING FOR HONEYWELL
* Benefits - Medical, Vision, Dental, Mental Health
* Paid Vacation
* 401k Plan/Retirement Benefits (as per regional policy)
* Career Growth
* Professional Developmen
YOU MUST HAVE
* Minimum of 6 years of experience in digital marketing or related roles, with a proven track record of developing and executing successful ABM campaigns
* Strong knowledge of digital marketing strategies, including SEM, paid social, and programmatic/display advertising
* Experience using digital advertising platforms and analytics tools
* Familiarity with CRM systems and content management tools
* Strong analytical mindset with the ability to interpret data and make data-driven decisions
* Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
WE VALUE
* Bachelor's degree in marketing, Business, or a related field
* Master's degree in marketing or business administration
* Experience with Adobe Analytics, Google Ads and Demand Base platforms
* Dynamic and self-motivated individuals who thrive in a fast-paced environment
* Teamwork and collaboration, as we believe that the best results are achieved through collective effort
* Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
* Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
* Strong problem-solving skills, as we tackle complex challenges and find effective solutions
* Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
Additional Information
- JOB ID: HRD257514
- Category: Marketing
- Location: 1944 E Sky Harbor Circle,Phoenix,Arizona,85034,United States
- Exempt
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
