Senior Manager, Copy & Brand at Hyatt Hotels Corporation in New York City, NY

Standard Hotels Corporate

The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic Senior Manager, Copy & Brand to join our Lifestyle Group where you will be part of a team of professionals who love what they do. In this role, you will consult and collaborates with the Art team to generate ideas, maintain brand integrity and refine visual concepts and projects, where you will be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections across the organization with stakeholders, colleagues, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another and our commitment to a culture that promotes empathy and respect.

We’re proud to offer exceptional corporate benefits which include:

Annual allotment of free hotel stays at Hyatt hotels globally
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are
As our ideal candidate, you understand the power and purpose of our culture of care. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.

The Role

Reporting to Global Head, Brand Marketing & Culture, the Senior Manager, Copy & Brand is a leader in editorial judgement: creating and overseeing the brand copy, delivering brand narratives and generating creative ideas for content, partnerships and the overall marketing of The Lifestyle Group’s brands.

The role primarily writes and reviews brand copy including internal brand narratives, marketing campaigns, guest experience collateral, websites and other public-facing channels. This person is involved in outlet and new property concepting (positioning and verbal identity), naming, narrative development and portfolio-wide storytelling for The Lifestyle Group, Hyatt and its brands that include Andaz, Thompson, The Standard, The StandardX, The Manner, Dream and me and all hotels.

This role consults and collaborates with the Art team to generate ideas, maintain brand integrity and refine visual concepts and projects. This person brings editorial judgment (and a sense of the larger brand’s trajectory) to bear on storytelling across mediums: visuals, marketing, retail, etc. This requires taking a wider view (at the direction of the Global Head) of The Lifestyle Group’s next evolution and ensuring it’s realized in day-to-day creative efforts.

This role may collaborate with PR in drafting and refining press materials; with Design in articulating visual ideas for hotels and outlets; with Finance in refining board & investor updates; with members of the executive + administrative teams in developing external thought leadership and internal communications.

Responsibilities will include:

Write and edit select copy for brand marketing projects, communications, events, specials, website content and promotions using brand tone and ensuring that tone is consistent across all platforms worldwide.
Ensure existing brand tone and guidelines are followed and properly translates to all visuals, graphics and photography.
Work closely with President and Creative Director and Global Head of Brand Marketing to help redefine and guide brand tone of voice for select brands within The Lifestyle Group that need refreshing and realignment.
Manage the research and creation of new venue names, special menu items, series, activations, etc.
Research and fact check all written communications and print.
Be a support for the PR team to draft all brand press releases, media alerts, interview requests and fact sheets.
Work with Brand Development + Design teams on writing all new development narratives, including new hotels, residences and programs.
Research, develop and write certain copy for new hotel openings including property and venue descriptions, room descriptions/names, and manage the execution and use of copy across all brand platforms, OTAs, and any other channels that highlight the brand/property.
Co-leader in Corporate team to collaborate and generate ideas for content and culture spaces and maintain brand integrity.
Refines visual concepts for each project hand in hand with the art team.
Drives brand messaging and works with image selection for brand Instagram.
Leader in editorial judgment – bringing a sense of larger brand trajectory across all projects and a key resource to ensure ideas align with brand standards.
Oversees The Standard’s Culture pages and broader editorial remit.

Qualifications

Qualifications

Experience Required

5+ years of experience in content marketing/editorial/copywriting, digital marketing and/or social media.
Bachelor’s degree or Master’s degree in English, Marketing, Branding or Communications.
Strong analytical skills in research and analysis of business-related content. Able to calculate ROI of the content.
Managerial and organizational skills: work well under pressure and deadlines, attention to detail, speed and accuracy
Exceptional interpersonal and communication skills in written and verbal form.
Creative and open-minded to interesting ideas for initiating new content.
Proficient in MS Word, Power Point and certain software which will enhance content creation.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We Welcome You

Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.