Description

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.

The primary role of the Sales & Trade Analytics Analyst is to assist the Analytics team in developing and delivering data-tracking tools and presentations to the Sales team, interpreting market trends, and providing insights that support the development of effective brand strategies that ultimately drive sustainable sales growth

Key Responsibilities

• Generate standard or custom reports to provide sales and marketing insights, market conditions, and competitive and adult consumer performance data to key stakeholders in our Tobacco and Adjacency groups.
• Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management.
• Analyze competitive strategies, identify and monitor changing competitive patterns, and recommend responses.
• Update chain account store lists and rebate trackers by communicating with external trade partners and chain stores.
• Identify strategic issues and research requirements for existing and new tobacco/adjacency business opportunities
• Conduct post-implementation reviews and evaluate the effectiveness of various business initiatives to determine the degree of success attained-present findings and conclusions to management.
• Assist in developing marketing strategies by providing proprietary and third-party data tools insights.
• Collaborate with cross-functional teams, including marketing, sales and innovation, to support strategic initiatives.
• Develop standard and ad-hoc presentations on marketing insights
• Maintain knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements.

Qualifications

• Bachelor's degree in marketing, Business, Statistics, Computer Science, Data Science, or related field.
• Working knowledge of analytics or digital analytics (Google/Adobe Analytics or PowerBI).
• Detail-oriented with the capacity to independently validate and cross-reference data and analyses.
• Ability to quality of data and accuracy of downstream reporting through precise attention to detail
• Proficient in creating PowerPoint presentations and able to use Excel to create vlookups, xlookups, pivot tables, etc.
• Possess strong math, analytical and problem-solving skills as well as possess the ability to work in large data sets and databases.
• Ability to prioritize, plan, organize, analyze, problem solve, collaborate in a team environment, meet client deadlines, and function well with a high level of independence, initiative, and resourcefulness.
• Strong interpersonal skills with the ability to work independently and within a team environment is critical
• Self-motivated and willing to support and assist fellow team members whenever needed, fostering a culture of teamwork and shared success
• Travel: up to 20%

Preferred Qualifications

• 2 years of analytics or digital analytics (Google/Adobe Analytics or PowerBI) experience.
• Experience working in a tobacco-related field or a consumer-packaged goods environment
• Experience working with Circana POS data and/or Consumer Panel Data (Numerator, Circana)
• Knowledge of PowerBI or Tableau
• Knowledge of brand marketing principles and market research methodologies
• Advanced experience working with Excel pivot tables, creating advanced formulas, and dashboards

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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