BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.
BODYARMOR is looking for a Senior Key Account Manager to join our team.
The Senior Key Account Manager is responsible for managing and developing Accounts in the assigned region(s)/Accounts reporting directly to the Director, Customer Sales. This individual will represent the company to ensure both strategic sales execution and corresponding financial objectives are obtained based on overall organizational objective for assigned territory.
RESPONSIBILITIES:
- Lead the planning, development, and execution of BODYARMOR promotional plans to all accounts using fact-based industry selling information including IRI / Nielsen and other industry specific data.
- A strategic partner to both the regional Sales and Marketing teams to maximize BodyArmor’s financial investment and capacity while managing to plan the promotional spend
- Lead sales organization for assigned territory leveraging expertise to identify opportunities an establish goals to deliver on target
- Calculate, review, and report on various budgets both for customer and T&E expense reporting
- Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement effort for assigned territory
- Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel
- Keep abreast of all competitive and other relevant information in each account and provide consistent feedback to Director and VP Customer Sales
- Partner with Coca Cola Bottler key account team to execute shopper marketing initiatives and the price package plan
- Present customer results at various Division meetings to Sr. Leadership
REQUIREMENTS:
- Bachelor’s Degree or relevant experience required
- 6 years direct sales experience in the CPG industry and hold a track record of successfully selling into multiple national and regional channel customers required
- Experience calling on Circle K preferred
- Location base remote on the East Coast (Boston, NYC, Washing DC, Charlotte areas) required
- Strong analytical skills
- Nielsen/IRI experience preferred
- Must have excellent computer skills, proficient in PowerPoint, Word, and Excel, DemandTec
- Excellent communication and presentation skills
- Strong leadership and track record in Business Development and the DSD Network preferred
- Reliable, hard-working & proactive team player with can-do attitude
- Creative thinker who can work independently
- Excellent Team Management and Development Skills
- Position requires substantial travel (50-75%) by car and plane, including both local and neighboring geographic territories.
- Must hold and maintain a valid driver's license and be able to drive long distances
- Motor Vehicle Records must satisfy Company standards per Driving Policy
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Key Performance Indicators (KPI); Branding; Media Buying; Demand Generation; Marketing Strategies; Product Commercialization; Channels Strategy; Tableau (Software); Customer Insights; Alteryx; Market Segmentation; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights