JOB SUMMARY:   

The Senior Digital Literacy and Adoption Analyst is responsible for creating roadmaps and strategies for the Digital Literacy team. They develop and manage communication plans to promote technologies, using creative approaches to engage underserved groups. This includes creating, updating, proofreading, and ensuring the accuracy and effectiveness of communications. The analyst leads Digital Literacy projects and campaigns, defining and tracking metrics to continuously improve the effectiveness of promotional events.

Additionally, the analyst sources and creates content to support end-user technology adoption, including email broadcasts, news articles, presentations, reference materials, websites, and videos. They collaborate with peer Technology Organization teams to understand emerging technologies and convey technical information in accessible formats to the enterprise. Creativity is essential for producing engaging content while maintaining corporate branding standards. The analyst organizes and hosts both in-person and online Digital Literacy events, leads meetings to gather content from Technology Organization teams, and consults with business teams to assess training needs. 

JOB REQUIREMENTS: 

•Demonstrated ability to leverage technical expertise, including digital tools, data analysis, and cloud-based platforms to enhance communication across the organization.

•Ability to assess end-user technology products and create meaningful, concise educational materials, communicating ideas effectively in both technical and user-friendly language.

•Ability to establish and maintain strong peer and customer relationships across multiple organizations, utilizing interpersonal skills for effective cross-functional teamwork.

•Strong written and verbal communication skills, including writing, editing, proofreading, and public speaking, with attention to tone, clarity, and consistency

•Ability to build consensus and achieve results through the effective use of persuasive communication and formal presentation skills

•Experienced in developing and leading communication plans, roadmaps, strategies, and campaigns 

•Ability to manage projects and arrange / facilitate large group sessions effectively

•Proficient in constructing clear PowerPoint presentations

•Ability to facilitate and manage data inputs and changes across multiple organizations

•Maintains a customer-focused mindset and strives to exceed customer expectations

•Ability to define and track success metrics for digital literacy and communication efforts, using insights to enhance engagement and continually improve future initiatives.

•Excellent organizational skills and attention to detail for managing multiple projects and deadlines effectively

•Bachelor’s degree in related field is highly desirable

•1-2 years of experience in website design and technical writing for non-technical audiences

MAJOR JOB RESPONSIBILITIES:   

•Leverage technical expertise to develop and execute strategic digital communication plans that align with organizational goals, address stakeholder needs, enhance user engagement, and streamline information delivery.

•Manage communication timelines and project calendars to ensure timely delivery of campaigns and initiatives

•Draft, edit, and proofread communications including companywide messages, newsletters, Viva Engage communities, and digital content ensuring adherence to brand guidelines, legal standards, and corporate policies

•Create engaging content for our internal technology website and intranet platforms, covering educational guides, information on new releases, training videos, and technology success stories

•Manage website content and host meetings to gather article information from across the Technology Organization

•Support emergency communication and change management efforts with clear, timely, and sensitive messaging

•Maintain and upgrade the organization's website by conducting content audits to remove redundancy, suggesting and implementing improvements to user experience, and ensuring quality and efficiency through regular testing

•Collaborate with cross-functional teams, including HR, marketing, and leadership, to ensure message consistency and alignment

•Create customized graphics and training materials for non-technical audiences, host educational sessions, and assist in capturing metrics

•Develop strategies to grow website usage and web traffic, analyze audience feedback and communication performance metrics to optimize messaging strategies

•Utilize tools such as Microsoft 365, SharePoint, Viva Engage, Stream, Clip Champ, Copilot Studio, Power Platform and project management platforms to streamline communication

•Stay updated with industry best practices and trends