Description
Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.
Summary:
The Physician Liaison is responsible for relationship management with referring physicians, hospitals, and staff; execution of physician outreach; referral development and clinical integration; onboarding of employed referral sources; collection and sharing of market intelligence and customer feedback with internal stakeholders. Position serves as the single point of contact with referral sources, utilizes and promotes technology solutions to facilitate communication and referral development, and incorporates data analytics for outreach prospecting and business development initiatives.
Description of Job Responsibilities:
1. Relationship Management •Serve as a relationship manager, ambassador, and single point of contact with referring providers, physician practices, and hospitals. •Routinely round local and assigned physician practices to provide information about new services and address needs of providers and staff. •Promptly identify and address care access and referral barriers on behalf of referring providers and practice staff. •Onboard newly employed providers, practice managers, and referral coordinators to clinical services and referral management pathways. •Regularly engage and collaborate with others that influence or benefit from team and individual activity including NDPL colleagues, Strategic Planning, Marketing, ISD, Care Access, Virtual Care Center, Legal/Compliance, etc. 2. Strategy and Collaboration •Design, develop and execute physician outreach that supports strategic growth, clinical integration, and care access. Collaborate with physicians, service line, and hospital leadership in the planning process. •Collect customer feedback, market intelligence, business development, clinical integration opportunities identified from referring provider and staff interactions. Provide information to service line leadership, strategic planning, and other organizational stakeholders. •Identify and support clinical integration for changes in healthcare delivery including narrow networks. •Demonstrate basic understanding of UNC Health Care system and services.
3. Accountability
Ensure visit productivity meets minimum visit standards established by manager. •Demonstrate working knowledge of organizational mission, goals and initiatives, internal service line offerings, and market differentiation. •Demonstrate proficiency and effectively promote the use of information technology solutions that enhance care access and communication between providers. Effective promotion includes assistance with education and training, enrollment, and technical assistance. •Effectively utilize data such as Epic@UNC referral order reports and PRM claims data to identify targets for outreach, market growth, and clinical integration. •Document visit and issue resolution productivity in a timely and accurate manner within the PRM contact management software, productivity spreadsheets, and outreach plans. •Submit physician outreach visit synopses to service line and organizational stakeholders in a timely and accurate manner. Visit synopses should include visit purpose, attendees, discussion items, market intelligence, and action items. •Ensure expense and resource management is fully compliant with legal standards, budgetary targets, and financial reporting protocols.
Education Requirements:
Bachelor’s degree in an appropriate discipline. Licensure/Certification Requirements: No licensure or certification required.
Professional Experience Requirements:
Five (5) years of relevant experience in either physician relations, healthcare sales, practice management or clinical nursing.
Job Details
Legal Employer: Nash Hospitals
Entity: Nash UNC Health Care
Organization Unit: OP Op Clinical Services Operation
Work Type: Full Time
Standard Hours Per Week: 40.00
Work Assignment Type: Hybrid
Work Schedule: Day Job
Location of Job: NASH HC
Exempt From Overtime: Exempt: Yes