We are seeking a dynamic and detail-oriented Marketing Specialist to join our Marketing Operations team. This role requires experience with Adobe Experience Manager (AEM) Sites, Marketo, and Workfront to support or marketing initiatives and ensure seamless execution of digital campaigns.
This role will report to a Senior Digital Campaign Manager on the Marketing Operations team. As an active and involved member of the Marketing Operations team, you will continuously champion and advance the use of marketing automation within Alkermes. This position requires strong analytics, operational skills, a collaborative mind set, and great attention to detail. Working in conjunction with brand marketing teams and their agency partners, this person will serve as an operational lead for our email and website channels.
Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Key Responsibilities:
- Marketing Automation
- Design, build, and execute email marketing campaigns using Marketo
- Develop workflows, nurture campaigns, and segmentation strategies
- Understand the end-to-end flow of marketing data for optimization and reporting purposes
- Own assigned projects and drive to completion, collaborating when necessary, with other marketing, sales operations and IT team members
- Work cross-functionally to ensure timely delivery of Marketing Operations projects in support of brands’ strategic goals
- Content Authoring
- Oversee website updates, testing, and troubleshooting to maintain an excellent user experience
- Ability to author, edit, and publish website content using Adobe Experience Manager
- Ensure content is optimized for web performance, accessibility, and SEO best practices
- Work with developers to enhance templates and components as needed
- Project Coordination/Collaboration
- Utilize Workfront to plan, prioritize, and manage marketing projects across teams
- Ensure timely delivery of campaigns by coordinating with internal stakeholders and external vendors
- Track and report on project milestones and ensure consistent communication across teams
- Perform additional tasks and projects as assigned
Qualifications
Minimum Education & Experience Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- 4+ years of experience in digital marketing or marketing operations related role
Preferred Skills and Knowledge Qualifications:
- Proficiency in Adobe Experience Manager Sites, Marketo, and Workfront
- Excellent written and verbal communication skills
- Detail-oriented with the ability to manage multiple projects simultaneously
- Comfortable working autonomously and self-motivated
- Knowledge of omnichannel marketing and technology
- Certification in Marketo or Adobe Experience Manager is a plus
#LI-TT1 #LI-hybrid
About Us
Why join Team Alkermes?
Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A fully-integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy.
Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023).
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.