MARKETING DIRECTOR

Richmond, Virginia

The Virginia Economic Development Partnership (VEDP) is seeking a Marketing Director within its Marketing & Communications (M&C) division to lead marketing strategies to support VEDP’s marketing goals and objectives. The M&C division manages Virginia’s business brand and builds awareness of the Commonwealth’s advantages. This position will oversee the execution of VEDP’s marketing, and advertising programs, website ecosystem management, and other major marketing initiatives.

Responsibilities:

• Oversee the development and implementation of an effective marketing strategy as well as branding and advertising plans that increase brand awareness and communicate Virginia’s advantages for business
• Oversee a marketing program that supports and enhances VEDP's brand position and outreach marketing programs; specific marketing tactics may include digital marketing, advertising, social media, publications, and direct mail
• Lead the strategy, concept, and execution of VEDP’s talent attraction and retention marketing
• Provide appropriate staff oversight and performance management; assist the VP in management of the division as required
• Manage implementation and execution of annual advertising strategy (based on funding)
• Implement lead tracking strategies to support VEDP’s lead generation strategies, including providing analytics and visitor reports to Business Development Core Group to develop marketing-generated project leads
• Direct successful web strategies that promote Virginia’s business location advantages and increase top-of-mind awareness that Virginia is a prime business location
• Analyze website usage to improve user experience and identify potential marketing opportunities
• Oversee the special high-value/visibility marketing projects at the direction of the division Vice President
• Manage relationship with VEDP’s third-party marketing firm

Skills:

• Strong communication skills (verbal and written)
• Strong organizational skills and attention to detail
• Strong strategic thinking and project management skills
• Ability to maintain strict confidentiality on sensitive matters
• Ability to work independently as well as collaboratively within a multidisciplinary team environment
• Ability to work well under pressure to meet deadlines
• Ability to exhibit sound judgment in making decisions
• Demonstrated ability to prioritize work and effectively manage multiple projects
• Understanding of economic development principles and state and local government programs

Education/Experience:

• Considerable and successful experience in developing and implementing effective marketing, advertising, and branding programs (8+ years)
• Economic development marketing experience preferred

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

This position may require travel and representing VEDP at multiple functions and events. A valid Virginia driver’s license and ability to obtain a passport are required. All candidates must apply through our website https://www.vedp.org/careers and submit a resume and cover letter. Salary Minimum: $90,000. Application deadline: June 6, 2025.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action.  Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vedphr@VEDP.org. TDD 1-800-828-1120.