Job Description: Department: Analytics
Location: Irvine, CA or Remote
At Blizzard Entertainment, we don't just publish games; we help them thrive. Our games are at the heart of our players' lives, and our mission is to ensure they are engaging, rewarding, and always improving. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making.
We are seeking a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple franchise social media channels and content optimization initiatives. This role will report directly to the Senior Audience Development Manager and support the development of franchise KPIs, shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our social content insights practice and support initiatives to evaluate the overall health of social media and video platforms for large game franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you.
This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA. However, we understand each person's circumstances may be unique and will work with you to explore other possible options, including remote work arrangements.
Responsibilities:
Own focused reporting across major publishing and game release beats
Standardize data formats, tagging, and frameworks across teams and systems.
Aid in the creation and execution of regularly scheduled deliverables
Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
Establish and maintain knowledge of current franchise communities
Establish and maintain knowledge of content cycles (patches, expansions, major beats)
What you bring to the table:
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Minimum Qualifications:
3+ years' data analysis experience in media planning, social media management and/or digital marketing research
Demonstrated experience in Project Management
Deep understanding of current social / video platform landscape and content archetypes
Demonstrated experience in the use of tools like Sprinklr, native social analytics platforms, and other UGC data-focused platforms (Ex. Stream Hatchet, Tubular)
Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign)
Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations
Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides)

Preferred Qualifications:
Experience in the gaming industry or working with marketing teams in a digital-first environment
Education / background in marketing, data analytics or paid media
Data-science / statistics experience
Working knowledge of SQL (BigQuery a plus); experience with at least one visualization tool such as Tableau, Looker, or Power BI
Love for gaming and knowledge of Blizzard franchises in particular

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

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