For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Position Summary:
The Marketing Coordinator is responsible for show marketing and promotions within their designated region to drive ticket sales. This role will work closely with the Marketing Manager, agents, artist managers and bookers. The Marketing Coordinator will build the infrastructure for digital marketing campaigns, create and submit all tour settlement materials, and provide additional show marketing support to the team.
Essential Functions:
- Builds and maintains advertising and promotional plans for The Bowery Presents’ regional events. Assist in coordination of media buying and evaluate and revise as necessary with marketing team to increase ticketing revenue and event exposure.
- Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Proof-read all releases and keep current with new shows, schedule releases and update as needed.
- Create, proof-read and distribute e-cards and one-off email campaigns. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
- Monitor budget and accounting for marketing efforts and keep team up to date on spend status.
- Create and deliver all show settlement including actuals, backup and any special campaign notes.
- Place pixel tracking for campaign conversions, configures and confirms activation including artist website, ticketing links and any additional tour site placement.
- Coordinate asset trafficking for media campaigns – banners, videos etc.
- Collect ticket links and keep central grid, check all links, pre-sale passwords, billing, art on ticket pages and venue websites
- Coordinate marketing support with ticketing (and other) partners
- Maintain good working relationships with partners, co-promoters and media.
Required Qualifications:
- A minimum education level of: High School Diploma or its equivalency
- Years of related work experience: 2-4
- Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)
- Basic accounting knowledge
- Experience calendaring events
- Strong written and verbal communication skills
- Strong PR skills, social media savvy, and organization skills
- Must have strong work ethic, problem solving and prioritization skills
- Must be able to work independently and as part of a team
- Creative thinker; thinks “outside the box”
- Knowledge of the music industry preferred
Pay scale: $20.95-$27.03
This position is not eligible for a bonus under the current bonus plan requirements.
Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.