We are seeking a dynamic Marketing Automation Manager to lead our Salesforce Marketing Cloud initiatives. The ideal candidate will be responsible for developing, implementing, and optimizing marketing automation strategies to enhance customer engagement and drive lead generation. This role requires a blend of technical expertise and creative marketing skills to deliver targeted campaigns and measure their effectiveness.
It is a fully remote role, working between 20-40 hours/week and will be ongoing through the end of the year.
Key Responsibilities
- Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
- Manage and optimize email marketing campaigns to drive engagement and conversions.
- Analyze campaign performance and provide insights for continuous improvement.
- Collaborate with cross-functional teams to design and implement lead generation strategies.
- Segment data and target audiences for personalized marketing efforts.
- Create and maintain customer journey maps to enhance user experience.
- Generate reports on campaign performance and present findings to stakeholders.
- Train and support internal teams on Salesforce Marketing Cloud.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience with Salesforce Marketing Cloud.
- Strong understanding of email marketing best practices.
- Experience in campaign management and lead generation.
- Healthcare industry experience is a plus.
- Familiarity with CRM systems and digital marketing strategies.
- Knowledge of content management and data segmentation techniques.
- Ability to map customer journeys and optimize user experiences.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
avni.vachhani@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : AV10-1857608 -- in the email subject line for your application to be considered.***
Avni Vachhani - Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 06/24/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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