Our client, a global supplier of life science tools and mission-critical products and services, is looking for a freelance Marketing Analyst to focus on Customer Segmentation & Coordination, to join their team for ongoing support.
This opportunity will be fully remote for 6+ months, 40hrs/week working east coast hours 8-5pm. The ideal candidate will have experience in Life Sciences, Biotech, or Healthcare experience and strong hands on expertise within marketing analytics, customer insights, and/or business analysis.
This role will be instrumental in unlocking customer insights, building behavior-based segmentation models, and driving marketing performance optimization across channels. The ideal candidate combines strong analytical skills with business acumen to support smarter campaign planning, coordinated execution, and improved ROI. This position plays a key role in evolving the company's marketing approach to be more insights-led, scalable, and customer-centric.
Responsibilities:
- Join a small but growing new strategic marketing team focused on Laboratory Solutions
- Build and Refine Customer Segments: Analyze customer behavior, purchase history, product mix, and channel preferences to develop dynamic segments that improve targeting across strategic and transactional accounts
- Synthesize all analytic and research findings to produce usable insights that you will present to the team, shareholders
- Support Campaign Targeting and Planning: Partner with strategic marketing, eCommerce, and commercial teams to align segment insights to marketing calendar activities, sales initiatives, and supplier campaigns
- Enable More Personalized Engagement: Develop actionable profiles for key segments to guide messaging, offers, and channel strategy (email, paid media, content, etc.)
- Coordinate Across Downstream Levers: Identify areas of misalignment or overlap across campaign calendars and recommend opportunities for consolidation, sequencing, or targeting refinement
- Track and Optimize Segment Performance: Analyze campaign and content performance by segment to surface insights and support test-and-learn strategies
- Build Reporting Dashboards: Support creation of dashboards and visualizations to inform performance reviews, strategic planning, and leadership reporting
Qualifications:
- Hands on expertise with creating insights and action plans from marketing analytics, with the ability to help execute on findings
- 8+ years experience in marketing analytics, customer insights, or business analysis (hands on with Google analytics etc)
- Certifications in marketing/data analytics ability to draw insights from multiple complex systems
- BA/BS degrees in Marketing or Life Sciences with marketing experience
- Experience with data driven behavioral segmentation with use cases / case studies to share
- Experience implementing and deploying customer segmentation models
- Strong analytical skills with proficiency in Excel and data visualization tools (Power BI, Tableau, etc.)
- Experience working with CRM and marketing automation tools (C4C, Adobe/Marketo)
- Familiarity with lifecycle marketing, and B2B / B2C campaign planning
- Ability to translate data into actionable recommendations for marketing and commercial teams
- Experience in life sciences, B2C eCommerce, or B2B distribution environments
- Excited to be one of the first new hires on this team and make an impact with measurable results
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
cameron.little@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CL9-1858362 -- in the email subject line for your application to be considered.***
Cameron Little - Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 07/01/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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