Job Summary
Lead and champion Comcast Business Campaign and Creative Analytics, working cross-functionally to collect, analyze and transforming data into actionable insights. Take initiative in numerous key business decisions by communicating these insights that directly inform the business strategy, including impact measurement, A/B testing, clustering and segmentation, and deep dive analytics. Ensure team operations are aligned with overall Comcast Business and Marketing Goals.Job Description
Core Responsibilities
- Develop and maintain regular performance and business impact results for Direct Marketing including Email, Social, Display and DM Campaigns
- Lead collaborative discussions with marketing, creative and execution leadership to help ground strategy in data-driven insights
- Orchestrate and deliver analysis of complex datasets to investigate results and identifying opportunities for improving campaign targeting and marketing creative
- Develop robust campaign testing protocols including A/B and multivariate cross channel tests to advance creative strategy and go-to-market for marketing campaigns
- Present and communicate findings in a manner that is storied, compelling, and easy to understand
- Query against disparate big data platforms and advise on the relevancy of data, recommending alternate data sources as needed
- Participate in data governance of data, ensuring proper data mapping, usability and security for delivering accurate analyses.
- Promote and evangelize a culture of excellence, data driven discussions, healthy skepticism, intellectual curiosity, knowledge sharing, and teamwork.
- Stay current with emerging trends in analytics, statistics, and machine learning and apply them to business challenges.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Customer Experience (CX); Marketing; Business; Teamwork; Analytics
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years