JOB SUMMARY

Responsible for developing and implementing a comprehensive social media strategy, establishing brand leadership and loyalty to increase customer engagement and awareness of the Spectrum Business Brand across social channels. Contribute to content planning and calendar development and utilization for social and with Creative Studio teams to lead production.

MAJOR DUTIES AND RESPONSIBILITIES

Identify, implement best practices and create unique engagement activities that represent and differentiate the brand. Serve as a key stakeholder across the marketing framework, delivering social strategies that amplify and augment brand and marketing activities through an integrated approach. Proactively monitor competitive activity, identify new social trends and key influencer groups.
Manage the planning, execution and optimization of the Spectrum Business social media channels as part of brand, marketing communication, content and lead generation strategies, and collaborate with digital teams to seamlessly integrate social and content across venues. Monitor social channels for key trends, performance of in-market activations and suggest content optimization; develop reporting to share with stakeholders and executive leadership.
Design social media strategies to achieve brand and marketing objectives; manage, create and execute original, high quality content and engagement activities. Create social calendar, blog strategy and unique social tactics. Drive cohesive vision and social media strategic roadmap.
Motivate and manage /mentor direct reports at manager and coordinator levels. Collaborate with writers, designers, and external agencies, to ensure content is current, informative and appealing and to drive asset approval and delivery on a timely basis. Facilitate internal social adoption across product teams. Partner with internal departments to specify and analyze weekly and monthly reports on social volume, web traffic, and engagement metrics. Set goals and objectives with clear KPIs against all channels, campaigns and tactics; research competitive benchmarks by channel to set aggressive but realistic targets.
Stay up-to-date and informed on social platform capabilities, ad services, technologies, targeting, formats including the use of AI/GAI technology. Serve as subject matter expert for marketing organization. Keep abreast with new platform advancements, social media and content marketing best practices.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

Working experience creating, managing and executing social strategies and content (stackable content designed to be shared) for optimal impact preferably within a B2B environment for Business (all segments - small, medium, large and vertical industries)
Ability to quickly multi-task across multiple social media channels and tools
Highly engaged digital and social media expert with the ability to develop social media campaigns and programs
Proven experience using social media for brand awareness and marketing amplification
Demonstrated understanding of SEO and web traffic metrics; strong analytical skills
Ability to identify target audience preferences, extract key insights to inform and develop a strategy, and then mobilize organizational resources to execute across various social formats

Required Education

Bachelor's Degree in Marketing, Communications or equivalent field

Required Related Work Experience and Number of Years

Social media strategist or Social media manager - 5

B2B experience with leading technology or telecommunications brands

Experience managing/mentoring small teams, and thrives multi-tasking in a cross-functional position

MGN500 2025-53207 2025

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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

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