Job#: 2075895

Job Description:

Job Title: Email Efficiency Strategist

Location: Mechanicsville, VA (Onsite/Hybrid - 2-3 days a week onsite preferred)

Contract Duration: 6 months with potential to extend or convert

Overview: Our customer is a Heavy Equipment Company specializing in sales, rental, and parts/service. With a large and profitable business, They are at a pivotal point where they need to accelerate growth and transform their marketing strategies. They have multiple lines of business and are undergoing a significant cultural shift driven by an ambitious CEO.

Role and Responsibilities: As an Email Efficiency Strategist, you will play a crucial role in reorganizing and optimizing their email marketing channels. Your responsibilities will include:

Conducting a thorough audit of current email practices and identifying inefficiencies.
Developing and implementing a strategic plan to improve email effectiveness.
Analyzing email data to provide actionable insights (e.g., open rates, bounce rates, unsubscribe rates).
Recommending and executing A/B tests to optimize email campaigns.
Consolidating and segmenting email distribution lists to reduce overlap and improve targeting.
Evaluating the current email platform (Pardot) and recommending alternatives if necessary.
Collaborating with the data team to pull necessary lists and ensure accurate targeting.
Providing technical expertise to diagnose and resolve email-related issues.
Ensuring compliance with email marketing best practices and regulations.

Qualifications:

Proven experience in email marketing and optimization.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Familiarity with email marketing platforms (e.g., Pardot, MS Dynamics).
Excellent communication and collaboration skills.
Ability to work onsite in Mechanicsville, VA, 2-3 days a week.
Industry experience is not required, but a strong understanding of customer behavior and data analysis is essential.

Culture: The team is energized and collaborative, with a positive and supportive work environment. The company values world-class marketers who can elevate the team and drive growth.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide.