Digital Marketing Specialist/Account Manager- HomeTown Values Marketing Agency

Digital Marketing Specialist

Purpose:

The Digital Marketing Specialist/Account Manager will leverage online assets such as search, social media, email, and programmatic display management. This role will implement, track, and optimize the digital marketing efforts used across all lines of business.

You will play a crucial role in supporting our sales reps in delivering top-notch service to our clients. You will be responsible for ensuring a smooth execution of advertising campaigns and maintaining strong relationships with both clients and sales reps. Your attention to detail, ability to manage and complete multiple tasks, and enthusiasm for the advertising industry will make you an invaluable part of the team.

You will work under the direction of Agency Management. Normal working hours are M-F 8:30am – 5pm. Tuesday and Thursday are required in-office hours, the expectation is that you are in the office by 9am and leave at 5:00pm.

You'll be handling day-to-day account management responsibilities on multiple accounts and/or projects, including, but not limited to, the roles and skills found below. 

Roles and Responsibilities:

• Work with a team to create comprehensive strategies to improve rank, conversion, and overall traffic for internal products and eternal clients
• Work with sales staff and clients to develop appropriate digital advertising and content strategies
• Create and manage social media campaigns
• Create and manage Google Ad Words, YouTube and programmatic campaigns
• Measurement and performance reporting
• Research and analysis of competitor sites
• Work with sales staff and Deseret Management Corporation in meeting with clients monthly to discuss strategy and review progress

Competencies:

• Experience in a variety of strategies including digital, social and traditional marketing campaigns.
• 4+ years’ experience in digital marketing - agency experience preferred.
• Ability to identify and recommend solutions to technical hurdles
• Must be able to compare data and analyze tactics to maximize results
• Experience with direct-to-customer marketing
• Proficient in website and social media analytical tools
• Knowledge of A/B testing
• Must be innovative and creative

At Hometown Media, a Deseret News company, we are passionate about helping our sales reps and clients achieve their advertising and marketing goals. We are a dynamic and innovative advertising agency that specializes in creating impactful campaigns for medium - large size businesses that drive results. Our core values include Think Audience, Build Trust, Be One, Align Daily, Own It, and Go Big. You are expected to integrate these core values into all you do at the agency.